CRM & Lifecycle Manager, Consumer (B2C)
Zefir
Who We Are
Zefir is Europe's fastest-growing Real Estate Marketplace. We're transforming how homes are bought and sold, enabling transactions twice as fast as traditional methods. In just 20 months, we've achieved over €1 billion in Gross Merchandise Volume (GMV) and grown from €0 to a €15 million annual revenue run rate.
Backed by over €40 million from top-tier investors like Sequoia Capital, Fintech Collective, Heartcore Capital, and Zigg Capital, we're committed to accelerating life changes for millions of current and future European homeowners.
Zefir's Growth Team
The Growth team at Zefir is responsible for accelerating our customer acquisition while optimizing the full conversion funnel. In 2024, we’ve tripled our number of clients, increased by >60% our conversion rates while reducing our acquisition costs. Our ambition: deliver the best customer experience in the real estate industry while sustaining fast-paced, scalable and efficient growth.
Directly reporting to Constance, our Growth Lead, you'll play a pivotal role in scaling our growth and transforming the Seller experience through cutting-edge CRM and marketing automation strategies.
Responsibilities/Mission
PRM & CRM Strategy: Design and execute a comprehensive strategy covering the entire Seller lifecycle—nurturing, conversion, adoption, and retention.
Marketing Automation: Create, launch, and optimize impactful, multi-channel campaigns (email, WhatsApp, SMS) from mandate signing to home sale.
Personalized Client Journeys: Develop hyper-personalized, AI-powered messaging and workflows that guide sellers through every stage of their selling experience.
Data & Analytics: Monitor performance, build dashboards using SQL, analyze customer behavior, and drive segmentation initiatives to maximize conversion, reactivation, and satisfaction.
Cross-Team Collaboration: Work closely with Acquisition, Brand, Sales, Product, and Operations teams to deliver a superior Seller experience.
Qualifications
5-7 years of successful experience in CRM or PRM, driving business growth and enhancing client experience.
Expertise in campaign management and marketing automation tools (we use Customer.io) with proven experience in email, WhatsApp, SMS, segmentation, and A/B testing.
Strong data-driven mindset with experience in data analysis and insights-driven decision-making (bonus if you are proficient with SQL)
Exceptional communication skills: adept at crafting persuasive, data-backed messaging.
Strong track record of driving results and impact in fast-paced, execution-focused teams
Fluency in English and French.
Team player with a collaborative mindset, committed to collective success.
Ready to shape the future of real estate? Let’s build something big—together. 🚀
Benefits
Competitive salary: You can run your own simulation with our salary calculator.
BSPCE (Stock Options): Available for everyone, with monthly vesting after year one, over a 4-year period.
Healthcare plan: Full coverage with Alan for team members, their partners, and children.
Office in Sentier, Paris (2nd arrondissement): With flexible remote work options.
Swile meal card: €11 per worked day.
Swile mobility card: €42/month to support sustainable transportation (metro, carpooling, biking…).
Team events: Monthly Mixers to connect and share good times, and quarterly All Hands to celebrate wins across the company.
Our Operating Principles
🏔️ Steep Mountains Are Steep: Setting ambitious goals and working hard to achieve them.
🌊 Ride Reality: Actively seeking challenges and thriving by adapting flexibly to changes.
🏀 Play for the Front of the Jersey: Prioritizing team success over individual recognition.
Application & Process
We welcome applications from anyone, regardless of background, gender, sexual orientation, religion, age, or experience. Our team values authenticity and diverse perspectives.
For all roles, our interview process emphasizes hands-on exercises, case studies, or discussions about specific examples of your previous work. We ensure objectives and expectations are clearly communicated at every step.