Heartcore Portfolio Careers

Discover opportunities across our portfolio of companies who are enchanting the world through technology

Marketing Analyst (m/f/d)



Marketing & Communications, IT
Germany · Remote
Posted on Wednesday, May 15, 2024

Why roadsurfer?

  • TEAM SPIRIT & TEAM EVENTS: Look forward to a collegial atmosphere with flat hierarchies, lots of fun and great team spirit, as well as regular team events such as joint sports sessions, pizza & beer evenings, etc.

  • FLEX WORK & WORKATION: You are flexible in terms of working hours. Our Flex Work Policy enables you to switch between office days and home office days and work from abroad in Europe for one month per year

  • PERSONAL DEVELOPMENT: We support your personal and professional development through an individual Growth Plan and our Inhouse Academy

  • CAMPER BUDGET: You get an annual camper budget to experience the #happyroadsurfing lifestyle for yourself

  • JOB BIKE: Stay fit with our job bike offer

  • DISCOUNTS: Use our Corporate Benefits Platform, the Travel Industry Card and Family & Friends Discounts

  • THE PLACE TO BE: Look forward to a beautiful, bright office with everything your heart desires, like table tennis and table football. You can also enjoy our weekly breakfast and lunch specials

Our Data team

  • Our Strategic Lead, which help us prioritizing our projects through her business knowledge and the company direction

  • The Data Tech Lead, who is on charge of scaling the team, setting work dynamics to improve the data team deliveries, along with taking care of the team members career development.

  • One Data Engineer, who help us integrating any new source into our Data Lake and structure our Data Warehouse.

  • An Analytics Engineer, mastering our PowerBI dashboards and making our Data Warehouse grow applying all the business logic to our raw data

  • One Senior Data Analyst, focusing on front analytics and empowering marketing and product teams with data, building the whole structure that allow us to track and understand user behaviour

The role - your passion

  • Collect and analyze data related to email marketing campaigns, customer retention efforts, PPC, SEA, and Paid Social advertising.

  • Develop and maintain dashboards, reports, and performance metrics to track key marketing KPIs.

  • Segment customer data to target specific audiences for personalized marketing campaigns.

  • Utilize data analysis to identify customer segments with high conversion potential.

  • Own, manage, and further optimize reporting for all marketing channels.

  • Assist the marketing team in optimizing cross-selling and lead conversion campaigns.

  • Connect the dots to understand customer intent using data from multiple sources like data warehouses, GA4, Segment, etc.business questions by themselves.

What you need to surf the wave with us

  • 2+ years of relevant work experience in an analytical role (experience with marketing analytics is a plus).

  • Profound experience with SQL; experience with BigQuery is a plus.

  • Experience in data visualization (e.g., via tools such as Power BI, Looker Studio).

  • A passion for solving problems analytically and the ability to translate results into actionable recommendations for business teams, particularly marketing.

  • Strong understanding of relevant business and marketing metrics and methodologies (e.g., cohorts, segments, CLV, ROAS, retention rate).

  • Hands-on mentality and a can-do attitude, thriving in a growth-oriented company setup..


As a #roadsurfer you are part of an open, fast-growing team with ambitious goals and a great team spirit. We stick together and combine a brutal hands-on mentality with fun at work! It means shaping the future of outdoor travel and building an ecosystem for sustainable outdoor travel. We are more than Europe's largest campervan rental company. In 2021 we launched our platform roadsurfer spots in addition to our other products rent, abo and sales – a platform where you can discover and book unique camping spots. But that’s only the beginning. We are growing fast, so hop on board and join us on our journey. We’re looking for motivated and passionate people whose hearts beat for campers. Wanna spread the roadsurfer spirit across the globe with us?