Heartcore Portfolio Careers

Discover opportunities across our portfolio of companies who are enchanting the world through technology

Head of Marketing Steering & Analytics (w/m/d)



Marketing & Communications, Data Science
Berlin, Germany
Posted on Friday, December 22, 2023

Help us prevent the coming labor shortage disaster of essential workers in Europe so that everyone can get medical care by nurses 🚑, everyone’s trains arrive punctually 🚋, everyone's parents can get human elderly care 👵.

We powered more than 1% of Germany's hires through HeyJobs.

Over 4.000 employers win their talent through our machine learning algorithms.

We positively impacted the lives of 100.000+ essential workers by finding better jobs on our career platform. Learn more here.

With over €50M funding and a team of 400+, we are expanding to revolutionize the European job market (from Berlin, Cologne, Hamburg and Vienna).

Join the HeyVolution. 💛

We offer you an influential role in a fast-growing company:

As the Head of Marketing Steering & Analytics, you will spearhead our unique market differentiator: the Talent Marketing Steering Engine. This innovative suite of machine learning models and algorithms is key to efficiently sourcing and delivering talent to our B2B customers. Additionally, you will oversee our Marketing Analytics team, guiding our marketing managers and senior leaders to make informed decisions and foster growth through rapid experimentation. We seek a senior leader who combines a profound, product-focused, and practical approach to ML/DS (collaborating with senior PMs, data scientists, and engineers) while also offering exceptional leadership and coaching to our Analytics team.

🎯 How you can contribute to HeyJobs

  • Take full ownership of our Marketing Steering & Analytics department, being in charge of both designing / building our Marketing Steering Engine and enabling our decision-making with best-in-class analytics and experimentation.

  • Manage, coach, and continuously develop two teams (each managed by a Head / TL respectively): 1) Marketing Steering, a cross-functional team consisting of senior PMs and data scientists and 2) Marketing Analytics, a team of Marketing Analysts.

  • Join our senior Talent Marketing leadership team (direct report to CMO), co-shape our long-term strategy / roadmap and drive key decisions.

  • Drive cross-functional projects that bring our already highly automated and data-backed marketing approach to the next level, collaborating closely with our Marketing Managers and MarTech teams.

  • Go deep and provide thought leadership and expertise on how to further optimize our automated approaches across all Marketing levers (bidding, targeting, etc.), working hand in hand with your cross-functional partners.

  • Develop a holistic understanding of our business and collaborate with HeyJobs teams beyond Talent Marketing to shape how our overall platform will work in the future (e.g. work with our product organization and corresponding data science teams on topics like search algorithms, ranking, recommendations, etc.).

🤝 What sets you up for success

  • University degree in a quantitative field, preferably in business, economics, statistics/data science, mathematics, engineering, computer science, or a related discipline

  • At least 7 years of experience in high-performing organizations, with a proven track record in developing leading-edge DS / ML / analytics solutions to high-impact business problems

  • Proven team leadership skills and a track record in building and developing high-performing teams (incl. performance reviews, goal setting, individual development conversations, etc.)

  • Excellent strategic thinking and problem solving skills - being able to see the big picture while still being hands-on with the teams to make things happen

  • Strong technical / analytical skills and thinking, incl. hands-on experience with relevant technologies (e.g. SQL, Python)

  • Experience in digital marketing - hands-on experience in managing channels such as SEM or Paid Social is a plus

  • Strong collaboration and project management skills

  • Excellent business communication skills

  • Business fluency in English - German (even basic) is a plus

❤️‍🔥 What you will love about us

  • People & Values: We treat people in the way people should be treated, we bring out the best in everyone, we put our people first. Learn more here.

  • Work-Life Balance: 28 holidays*, plus 1 additional day p.a., minimum 3 weeks work from anywhere per year and a 1-month paid sabbatical* every 3 years, flexible work hours

  • Growing individually and as a team: 7 step career framework, bi-yearly performance reviews, 3 days of yearly educational leave & 500€ budget*, HeyJobs Leadership Training Programs, in-house German classes

  • Benefits: €50 monthly allowance* with Ben Card to spend on something you actually need and want. HeyJobs discounts for sustainable products and services via FutureBens & more

  • Societal Impact Employee Groups: Follow your passion with HeySustainability, HeyVoices, HeySisterhood, HeyPeace or found your own circle

  • Events & Feel Good initiatives: Fresh fruit, great drinks, monthly team lunch, 3 company-wide events per year, quarterly team events & plenty of feel good initiatives

  • Great offices with high quality equipment: MacBook / ThinkPad, Sennheiser Headset, screen for home office + additional hardware; HQ Berlin (Kreuzberg, Paul-Lincke-Ufer); HeyHub Cologne (Design Offices Gereon), HeyHub Vienna (centrally located in 1020 Vienna) all with standing desks, hybrid set-up meeting rooms & AC - good public transport connections & great lunch options

At HeyJobs diversity and inclusion is key to creating a culture attracting the best talent and ultimately leading to achieving our vision. Together, we are 30 different nations, 45% women and 50% female leaders.

We are explicitly not hiring anyone who discriminates on the basis of religion, national origin, gender-identity, sexual orientation, age, marital status, or any other aspect that makes you. We encourage individuals from LGBTQIA+ and other underrepresented groups to apply.

We are proud to have been continuously ranked as one of Berlin's best tech employers!

See for yourself: Top Startup Employer (German), Kununu, Glassdoor, Top 25 LinkedIn Startups.

*offers may differ for international hubs and for employment status.