Heartcore Portfolio Careers

Discover opportunities across our portfolio of companies who are enchanting the world through technology

Senior Data Analyst / Applied Scientist (Brand Marketing/MMM)



Marketing & Communications, IT, Data Science
Berlin, Germany
Posted on Saturday, July 29, 2023

Senior Data Analyst /
Applied Scientist (Brand

As a Senior Data Analyst/Applied Scientist, you will contribute to the vision of your team and with the different business units to establish and maintain best practices for data-driven decisions, including the data supply chain, data storage, reporting solutions, and analysis.

About GetYourGuide

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, travelers from over 170 countries have booked more than 120 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 700 travel experts and technologists, we are headquartered in Berlin and have 17 local offices around the world. Visit our careers website to learn more.

Team mission

The Analytics team's mission is to enable the organisation to take action based on data. We work on a variety of problems and datasets as members of cross-functional mission teams. We take ownership of the entire analytics funnel from exploration through recommendations to impact measurement and take pride in the insights we generate.

This specific position is about helping our Brand marketing department measure the impact of their investments and optimize their campaigns.

You will:

  • Develop quantitative analysis and statistical models to evaluate and steer marketing decisions
  • Explore large datasets, give meaning to data and numbers, identify opportunities and issues, and present findings to stakeholders
  • Design and implement metrics, dashboards, and reports
  • Serve as a liaison between the marketing teams and the data engineering team
  • Mentor others in the skills needed for this role

Who you are:

  • 5+ years of relevant experience interpreting data in an analytics, data science or business intelligence role
  • Strong knowledge of SQL and Python for analysis (eg: pandas, scikit-learn)
  • Strong experience in development and implementation of statistical & ML models and techniques
  • In-depth understanding of marketing mix modeling, ideally with hands-on experience developing and deploying such or similar models
  • Experience with data visualization and reporting tools (e.g. Looker, Jupyter Notebooks, Databricks)
  • Ability to understand user behavior and meaning behind the numbers
  • Desire to work in an international environment, with minimal direction and with highly engaged individuals
  • Excellent written and verbal communication skills in English

Nice to have:

  • Experience with big data tools (e.g. Spark, Hive) is a plus
  • Previous experience in analyzing cross-channel Brand Marketing campaigns

How we set you up for success:

  • Invest in your development with an annual personal growth budget
  • Become a part of our success with virtual stock options
  • Enjoy flexibility with a hybrid work-from-home and telecommuting policy
  • Save on transportation costs with discounted public transportation tickets
  • Support your loved ones with generous maternity and paternity leave policies

And more...

We look forward to hearing from you

We are an equal opportunity employer

Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application.


Our global benefits

Focus on your financial future
  • Attractive salary
  • Attractive company pension scheme
  • Virtual Share program
  • Public transport benefit
  • Referral bonuses for bringing new talent on board
  • Corporate discount program on exclusive and attractive services
Focus on your financial future
  • Attractive salary
  • Attractive company pension scheme
  • Virtual Share program
  • Public transport benefit
  • Referral bonuses for bringing new talent on board
  • Corporate discount program on exclusive and attractive services
No items found.

Benefits at GetYourGuide


Monthly allowance for transport (Deutschland ticket or bike leasing)
Virtual stock options so you can become part of our success
Bonuses for successful employee referrals
Company contributions to personal pension plans
40 days per year for telecommuting
20% discount for friends & family on GetYourGuide activities
25 vacation days; +1 for each additional year up to a cap of 28
Discounted Urban Sports Club membership
Mental wellbeing services with nilo.health
In-house gym and fitness classes
Annual flu shots
1,000€ yearly for courses and training
Language course reimbursement
Regular meetups, workshops, and hackdays
Mentorship program
Access to AI tools like ChatGPT and GitHub Copilot
10 days of paid educational leave every 2 years
Weekly catered brunches, lunches, and snacks
Extra days off when holidays land on weekends
Annual GetYourGuide Summits. See what one looks like.
Partner discounts including FutureBens, Plant Club, 19Grams, and more

Similar jobs

Next up