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Heartcore Portfolio Careers

Discover opportunities across our portfolio of companies who are enchanting the world through technology

Product Designer

Fora

Fora

Product, Design
New York, NY, USA
Posted on Nov 7, 2024

About Fora

Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.

At the heart of Fora is our mission: to enable 100,000 entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.

Our platform combines innovative technology with the human touch, offering:

  • Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
  • A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
  • Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
  • Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.

Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 70+ full-time employees based in downtown New York City. We are proud to be backed by an incredible group of investors, including Forerunner Ventures, Insight Partners, and Heartcore Capital, whose support underscores our commitment to building a platform that not only revolutionizes the travel industry but also creates meaningful opportunities for individuals everywhere.

Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.

Our Values

We’re forging our own path

Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.

We’re stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We’re here to serve

We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.

About The Role

We are looking for a Product Designer to join our growing design team. This person will report to our Lead Designer and embed within a product-focused team (Product Manager, Engineering Manager, Engineers). As an early Design hire at a time of rapid company growth, you will play a key role in shaping what our product and design processes will look like for years to come.

Our Travel Advisors are our primary users of the Fora Portal, where we build integrated tooling to support their work and success. From onboarding and training, to helping them manage their business (CRM, marketing, workflow), to an integrated booking platform, to reporting and commission tracking, our team is obsessed with making their workflow seamless and easy to use.

Key Responsibilities

  • Lead with insights, designs, flows, prototypes, etc. – both strategically and tactically. Be comfortable with the entire Product Design process from research and design system input, to design and prototyping, to handoff and QA.
  • Contribute to our nascent Design System to create consistently high quality experiences for our customers and decrease the time it takes to deliver it.
  • Develop product designs that strike a balance between creativity, quality, speed, and business opportunity.
  • Design new product features, from conception to user experience to pixel perfect implementation.
  • Establish and drive a posture and practice of understanding customer problems deeply – not just reacting to customer requests but understanding them well enough to create solutions customers could not have thought of themselves.
  • Demonstrate compelling and confident storytelling that surfaces assumptions and difficult decisions but also aligns stakeholders around solutions.
  • Work collaboratively with peers in Product Management, Product Ops, Engineering and across Fora.

About you:

  • Have 3-5 years of product design experience, preferably in a startup or embedded environment.
  • Have experience in either a SaaS or Consumer-facing software company, and feel comfortable working with product managers and engineers in a typical pod structure
  • Are excited about the prospect of creating many designs quickly, as well as both designing from 0-1 and iterating on existing products.
  • Approach design with an eye on practicality and business impact.
  • Are comfortable working with partial data or input from Product Managers (you can think with a product mindset and help push the team forward when needed)
  • Communicate well, both your design ideas, as well as an ability to speak fluently with our advisors to secure product feedback
  • Have a strong ability to create easy-to-use interfaces to accomplish complex tasks.
  • Have a fondness for identifying and addressing uncertain issues and converting them into well-defined objectives.
  • You have an eye for visually appealing and meticulously crafted design, paying close attention to details.
  • Are experienced with Figma
  • Hands-on HTML/CSS background is a plus

Compensation

Compensation range for this role is $125k - $150k + equity. Other benefits include:

  • Unlimited vacation
  • Health Insurance (including an option completely covered by Fora HQ)
  • Dental & Vision Insurance
  • ClassPass Memberships
  • 401k plan
  • Commuter Benefits
  • Supplemental Life Insurance
  • Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.

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WORK AUTHORIZATION

You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.