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Heartcore Portfolio Careers

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Heartcore

Digital Marketing Lead

Corti

Corti

Marketing & Communications
London, UK
Posted on Thursday, February 8, 2024
There is no quality healthcare without a quality dialogue. Today, that dialogue is broken; we need you to help us fix it.
Imagine being paid to talk about something awesome?Corti is one of a handful of global organizations that can honestly claim to be shaping the ways in which skilled professionals interact with and benefit from the most sophisticated AI technologies.
Corti has built the world's first patient routing platform that helps providers triage, document, quality assure, and code patient engagements. Entire countries like Sweden and Scotland trust Corti to deliver better healthcare, and Corti has never churned a customer since its inception in 2016. In 2024, we’re getting serious about how we market these ongoing achievements and the value they present to an overburdened and increasingly fragmented healthcare system.
Corti stands at the forefront of a select group of global organizations that are revolutionizing the healthcare industry through cutting-edge AI technologies. Our extensive list of satisfied customers includes entire nations that have remained steadfast in their trust and loyalty. They represent the pinnacle of excellence and innovation in the field.
Despite offering the most advanced and proven solutions to address the core challenges of our Ideal Customer Profile (ICP), we find ourselves with a disproportionately lower share of voice compared to our competitors, many of whom are newer, less-established entities. To rectify this discrepancy, we are seeking a dynamic and energetic digital marketer to take charge of top-funnel communication, effectively conveying our value proposition and highlighting key events and milestones. Join us as we continue to lead the charge in transforming healthcare with our unparalleled solutions.

What will you do?

  • Compile compelling stories, formats, and demonstrations highlighting Corti's unique value proposition.
  • Take charge of top-funnel digital channels, executing campaigns with hands-on precision and creativity.
  • Develop and execute comprehensive digital communication strategies, potentially leading a team of experts.
  • Promote and distribute content strategically to engage our audience effectively.
  • Implement SEO strategies to enhance organic search rankings and traffic, leveraging tools like Google Analytics and SEMrush.
  • Execute SEM campaigns to improve ROI, reduce CPC, and optimize conversion rates using platforms like Google Ads and Bing Ads.
  • Utilize social media strategically to drive engagement and conversions, with a focus on audience growth and interaction.
  • Develop and execute effective email marketing campaigns with above-average open and click-through rates.
  • Drive growth hacking initiatives contributing to user base expansion, reduced CAC, or increased MAUs, supported by documented case studies.
  • Collaborate closely with sales and product teams to align marketing strategies with business objectives.
  • Plan and execute digital marketing campaigns aligned with business goals, leading to measurable growth in market share, revenue, or brand awareness.

What background we’re looking for:

  • Minimum 3 years of experience in digital marketing, preferably in SaaS product marketing with a healthcare background.
  • Strong analytical skills and proficiency in SEO, SEM, social media, email marketing, and marketing automation tools.
  • Proven success in driving measurable growth through innovative digital marketing initiatives.
  • Exceptional communication and collaboration skills, with the ability to work cross-functionally.
  • Strategic mindset with a passion for testing, iterating, and achieving high-quality results

KPIs:

  • Total pipeline contribution
  • Best in Class CAC payback
  • Consistently high-quality execution of campaigns across selected channels
  • Best in class engagement and conversion rates across platforms

Practicalities:

  • Remote work options available for proven talents.
  • Offices in Copenhagen, London, and New York.
  • Reporting to the Director of Brand and Communications.
  • Clear path to team leadership roles and advancement opportunities.
  • Multi-trip opportunities including the annual Corticon event.
  • Join a multinational team passionate about revolutionizing healthcare.
Ready to dive into the world of Corti? Hit that 'Apply' button, and let's start working together on reshaping the dialogue in healthcare, making a real difference for millions of patient outcomes around the world.
🤝 Bringing in top talent from all backgrounds is crucial in our pursuit to improve the world of healthcare. We encourage applications from all people and do not discriminate based on race, religion, national origin, gender, sexual orientation, age, and/or disability status.
At Corti, experience comes in many forms, and we’re passionate about creating teams with a multitude of perspectives! If you believe your experience is close to what we’re looking for but not an exact match, we still hope you’ll consider applying!